Smash Kitchen
Full Service Production, Photographer Sourcing
Product Launch & Evergreen Photography Shoot
TEAM
client:

Smash Kitchen

Creative director:

Melanie Weiner

Photographer:

Shelby Moore

Food stylist:

Melissa Scwhimmer

Prop Stylist:

Tracy Raetz

HMUA:

Laura Beuno

Toil Production Team:
Producer:

Danny Owens

Production Coordinator:

Emma Soviero

Production Assistants:

Molley Gillispie, Brian Ellis

When Smash Kitchen, a bold new condiment brand launched by Glen Powell needed a vibrant launch campaign, they came to us to bring it to life.

From casting the perfect talent to sourcing an ideal location, we ensured every element aligned with their fresh, high-energy brand. We also represented photographer Shelby Moore, whose eye for dynamic food imagery made him the perfect fit to capture the essence of Smash Kitchen’s playful, flavor-packed identity.

The result? A visually striking stills and motion shoot that set the stage for their debut, delivering mouthwatering content as bold as their condiments.

The Toil wordmark in black.
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