For Pumpkin Pet Insurance’s brand refresh, the team was looking to build a versatile stills library that felt warm and distinctly their own.

We began by pitching multiple photographer options, ultimately collaborating with Jake Stangel. From there, Toil handled full production across animal casting and wrangling, human talent casting, wardrobe and prop styling, and location sourcing and management.

Shot over two days, the production was designed to move efficiently while capturing a wide range of moments. The result was a robust asset library that gave Pumpkin the flexibility to refresh their brand across channels with consistency and character.