A billboard design for Places, a new app by Raya. The billboard features the places logo overlaid on top of a image at the beach. The billboard is in a highly visible place next to a highway in LA.
A nighttime image shot it Japan, showing a small ramen restaurant on a side street.Image of a man passing a bowl of Ramen from a kitchen to a customers seat in Japan. The restaurant is a small establishment with wooden furniture, counters and chairs.
A wild posting design for Places, a new app by Raya. The wild posting features the places logo on various colors, as well as some photographs shot in Japan.
Places
Still Photography Production & OOH Design
Stills Production for OOH Campaign
TEAM
Photographer:

Cory James Bailey

Executive Producer:

Danny Owens

Design Director:

Alejandro Rodriguez

Line Producer:

Sabrina Keyz

Fixer:

Lisa Koski

Production Manager:

Tay Thai

Locations Manager:

Mariko Tateno

1st Photo Assistant:

Victor Prieto

2nd Photo Assistant:

Earl Kinjo

DigiTech:

Dhani Caro

PA:

Maya Sause

Retoucher:

Tomika Davis

Film Dev + Scan:

JF Photo

Places called us up to help form a production around the launch of their new app. The kicker? We needed to get a crew on the ground in Tokyo AND shoot these massive placements on film.

This launch was landing on immense OOH billboards & wild postings in the creative meccas of LA & NYC… they'd be hard to miss. So simply put—we needed to cross our t's and dot our i's! We carefully prepped the final artwork for some large-scale printing while meeting the media turnaround. Vetting all the artwork through a rigorous pre-press process, ensuring all files met print specs early to eliminate unnecessary last-minute corrections.

With a few late nights across 3 time zones we delivered the assets and even got a chance to chow down on some ramen along the way!

The Toil wordmark in black.
INSTAGRAM →LINKEDIN →