Grafik Paragraph
Monish’s monthly newsletter and blog, featuring interviews with creatives, resources, articles and snapshots of great design work
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
OpenStore: Jack Archer
Product Launch Broadcast Spot
TEAM
Director/DP/Photographer:
Nyk Allen
EP / Creative Producer:
Danny Owens
Production Coordinator:
Emma Soviero
Production Assistant + BTS:
Rachel Lewis
Production Designer:
Grace Hinson
1st AC:
Adam Marquez
Key Gaffer:
Kevin Cecil
Key Grip:
Sean Rice
Grip:
Sam Satossky
Swing:
Matthew Seest
Photo Assitant / DigiTech:
Ryan Morega
HMUA:
Martha Sanchez
Wardrobe Assistant:
Kennedy Reed
We think one of the most impactful displays of our work is a clear case study of the work we put in. It can clearly show the production value brought to a project based on the scale of work done before we were involved.
Our recent production for OpenStore is an example of that value we can bring to the table! Openstore has become one of our most consistent clients, and they routinely ask us to ramp up shoots to create content for a myriad of different brands that they own and support.
For this shoot, they were looking to ramp up a shoot for a broadcast media buy that they had secured. The challenges?
Time: We only had around 2 weeks to concept, write a script, have directors pitch, and eventually build a crew to execute on the production.
Money: The wallets weren’t flush for this one. Typically we don’t want to commit to too low of a budget as we believe the level of quality we promise comes with a price, an achievable price but still a certain level of financial commitment.
Length: We had to create a compelling ad that hit on the brand's various features and talking points, while delivering the message in 2 :15’s and 1 :30.
With the brief in hand, we called in some favors and built a team of go-getters that we knew could make it happen with a fast turnaround and a tight budget. The result? We delivered multiple spots for both broadcast and social alongside dynamic stills, all executed and delivered within the short timeline and under a budget in the low 5 figures.
