When Haymaker tapped us to help bring their creative vision to life for Maggi Noodles, we stepped in as a full-service production partner. Collaborating across casting, directing, and capture.

We brought in director Josh Cohen to lead the charge, shaping a high-energy spot in lockstep with agency creatives. Alongside the narrative shoot, we also ran a B-unit set focused entirely on motion capture, filming hours of robot-arm footage featuring ingredients tied to Maggi’s signature flavor profile.
The result was a layered campaign built on smart creative, precision execution, and full-spectrum production support.