We joined the team at We First to develop and execute an immense campaign look book for the lively kids brand, Finding Foxtale.

Starting from scratch we integrated with the agency creatives to help guide the creation of a concept that would be feasible within the client's budget while at the same time going far beyond their initial creative expectations. Weeks of creative dev and prep culminated in a 3 day shoot, both on location and in studio in Los Angeles. Over the course of the shoot days we captured over 50 skus with 15 child actors. Delivering both lifestyle AND ecom deliverables that jump off the screen!