Introduction

The savory journey to the Season 27 Hot Ones lineup.

Client: Hook & Arrow

Date: May 25, 2025

Hook & Arrow

Overview

Brand Strategy, Brand Design, Label Design, Art Direction

Hook & Arrow is a condiment company producing hot sauces made of all-natural ingredients for those seeking adventure and outdoor prosperity. We worked together to communicate the brand's mission and to create a visual identity that allows the flavors and colors of the sauces to be the prime focus.

Congrats to the team Hook & Arrow for joining the Season 27 Hot Ones lineup with their new sauce Spicier Sauerkraut & Mustard!

Available now at Heatonist.com 🌶️

A cayenne garlic Hook & Arrow condiment product placed alongside a plate of food.
A photograph of a Hook & Arrow hot sauce condiment product shot next to a delicious place of fish. Other interesting elements surround the plate.
A black on white graphic breaking down the Hook & Arrow logomark. Lines show various features like a diagram.An animated gif showcasing the Hook & Arrow condiment designs being show in sequence. The bottle are placed on scenic background images.
A graphic of a cow skull on black and white. The horns appear to be on fire.
A image of two Hook & Arrow condiment products placed alongside a several plates of food.

Testimonial

Hook & Arrow would not be what it is without the help of Alejandro of Toil Studio. We had a few good recipes, but we know we needed more to build the foundation for the company. We started working with Alejandro thinking that he would create some logos and labels, but he did so much more. he helped us define what Hook & Arrow is.

— Henry and Sam Dziekan, Hook & Arrow

← Previous ProjectNext Project →
The Toil wordmark in black.
ProductionDesignContact
© 2025 Toil. All rights reserved
Toil is a creative production & design studio.