A photograph of a Hook & Arrow hot sauce condiment product shot next to a delicious place of fish. Other interesting elements surround the plate.
An image of the Hook & Arrow logo lockup in black and white. The Hook & Arrow emblem sits atop a wordmark with sharp and hook shaped serifs
A cayenne garlic Hook & Arrow condiment product placed alongside a plate of food.An image of the Hook & Arrow emblem on black in white. The emblem features the logo mark and is surrounded by a circular shield that reads "Hook & Arrow a condiment company"
A series of icon design for Hook & Arrow, all food themed.
A black on white graphic breaking down the Hook & Arrow logomark. Lines show various features like a diagram.An animated gif showcasing the Hook & Arrow condiment designs being show in sequence. The bottle are placed on scenic background images.
A graphic of a cow skull on black and white. Various other Hook & Arrow graphics, lockups and logos are also placed around the image.
A image of two Hook & Arrow condiment products placed alongside a several plates of food.A graphic of a cow skull on black and white. The horns appear to be on fire.
A image of two Hook & Arrow condiment products placed alongside a several plates of food.
Hook & Arrow
Brand Design, Brand Strategy, Label Design, Art Direction
Bottling the flavors nature has to offer
TEAM

Alejandro Rodriguez,
Sam Dziekan,
Henry Dziekan

Hook & Arrow is a condiment company producing hot sauces made of all-natural ingredients for those seeking adventure and outdoor prosperity. We worked together to communicate the brand's mission and to create a visual identity that allows the flavors and colors of the sauces to be the prime focus.

Toil Art Directed a shoot to create a series of images that capture the essence of the aftermath of a big dinner or breakfast at the cabin, focusing on using old cabin ephemera and Hook & Arrow hot sauces.

This shoot was a team effort. Henry and Sam prepared the dishes. Henry also photographed the scenes.

The Toil wordmark in black.
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