Jack Archer came to us with their biggest production ask to date: a full Q3 campaign spanning lifestyle stills, a TVC, and studio ecom content, all shot across three days in Los Angeles.

The pre-production process was built from the ground up. We ran creative development alongside director Tom Morris monthsprior to the shoot day, covering everything from script and storyboards tocasting multiple rounds of talent, an extensive location search across LA, and full prop and wardrobe build-outs for each shoot day.

Days one and two were on location at ahome in, moving through 14 scenes across outdoor and indoor setups, with stills and motion captured simultaneously. Day three shifted to a studio build forecom. The TVC day was the most complex, running a 12-plus hour day with onehero talent, two additional on-camera performers, and four background actorsmoving through multiple scripted scenes.

Three days, three formats, one cohesive campaign.