Mirvie came to us with a clear goal:build an evergreen stills and video library that felt warm, real, and true tothe women their product serves. We produced the shoot in full, on location inLos Angeles, handling everything from casting and location sourcing towardrobe, prop styling, and permitting.

Casting was a key part of the brief. Webrought together four talent across different life stages of pregnancy andmotherhood, including a toddler and her mom, and built a shoot day that gaveeach relationship and setting the space it needed. An on-set nurse were alsocoordinated as part of the production to ensure the day ran safely and smoothlywith the youngest talent on set.

Working with photographer and directorCara Robbins, we moved through six distinct locations within a singleon-location home over the course of one day: front porch, office, living room,kitchen, nursery, and backyard. Each scene had its own talent call, rhythm, andshot requirements, and the team kept pace without losing the relaxed, naturalfeel the brand was after.

Brief to delivery, one day, one location,a full asset library.